| 1 | Brand personality congruence and its effect on brand loyalty - an empirical study | |
| 2 | ||
| Language: | English | |
| 3 | ||
| 4 | Creativity in advertising impact on communication effect and consumer purchase behaviour | |
| Language: | English | |
| Shodhganga | ||
| 5 | The impact of brand personality on brand equity: a study of mediating factors | |
| 6 | ||
| Language: | English | |
| Shodhganga | ||
| 7 | ||
| 8 | ||
| Language: | English | |
| Shodhganga | ||
| 9 | ||
| 10 | Customer brand engagement by fashion brands through online brand communities in India | |
| Language: | English | |
| Shodhganga | ||
| 11 | Sports celebrity endorsement in positioning of brand for measuring purchase intention of customers | |
| Shodhganga | ||
| 12 | The effect of sales promotion on consumer based Brand Equity | |
| Language: | English | |
| Shodhganga | ||
| 13 | ||
| 14 | ||
| Language: | English | |
| 15 | ||
| 16 | ||
| Language: | English | |
| Shodhganga | ||
| 17 | ||
| Shodhganga | ||
| 18 | ||
| Language: | English | |
| Shodhganga | ||
| 19 | ||
| 20 | The strategic role of branding in pharmaceutical in India- a study on the marketing of genetic drugs | |
| Language: | English | |