| 1 | Brand personality congruence and its effect on brand loyalty - an empirical study | |
| Researcher: | Jana, Sudipta, Kumar | |
| Guide: | Das, Jyoti Ranjan | |
| University: | Siksha O Anusandhan University | |
| Language: | English | |
| 2 | ||
| Researcher: | Shyam Sunder, Ch | |
| Guide: | Laxmi Narain | |
| University: | Osmania University | |
| Language: | English | |
| 3 | ||
| Researcher: | Kulshrestha, Shweta Shashi, Bhushan | |
| Guide: | Ghosh, D.K. | |
| University: | Saurashtra University, Rajkot | |
| Language: | English | |
| 4 | Creativity in advertising impact on communication effect and consumer purchase behaviour | |
| Researcher: | Paul, Jojo | |
| Guide: | Kunnanatt, James Thomas | |
| University: | Mahatma Gandhi University | |
| Language: | English | |
| Shodhganga | ||
| 5 | The impact of brand personality on brand equity: a study of mediating factors | |
| Researcher: | Ahmed, Anees | |
| Guide: | Thyagaraj, K, S | |
| University: | Indian School of Mines, Dhanbad | |
| Language: | English | |
| 6 | ||
| Researcher: | Sharma, Lokesh | |
| Guide: | Chowhan, Sudhinder Singh | |
| University: | Bhagwant University | |
| Language: | English | |
| Shodhganga | ||
| 7 | ||
| Researcher: | Shah, Maulik Rakesh | |
| Guide: | Ansari, Shamina | |
| University: | Gujarat University, Ahmedabad | |
| Language: | English | |
| 8 | ||
| Researcher: | Ushadevi, K N | |
| Guide: | Mani, K P | |
| University: | Mahatma Gandhi University | |
| Language: | English | |
| Shodhganga | ||
| 9 | ||
| Researcher: | Kujur, Fedric | |
| Guide: | Singh, Saumya | |
| University: | Indian School of Mines, Dhanbad | |
| Language: | English | |
| 10 | Customer brand engagement by fashion brands through online brand communities in India | |
| Researcher: | Nagaraj, Samala | |
| Guide: | Singh, Sapna | |
| University: | University of Hyderabad, Hyderabad | |
| Language: | English | |
| Shodhganga | ||
| 11 | Sports celebrity endorsement in positioning of brand for measuring purchase intention of customers | |
| Researcher: | Malik, Abdullah | |
| Guide: | Sudhakar, Bushan. D. | |
| University: | Pondicherry University, Puducherry | |
| Language: | English | |
| Shodhganga | ||
| 12 | The effect of sales promotion on consumer based Brand Equity | |
| Researcher: | Zacharias, Siby | |
| Guide: | Manalel, James | |
| University: | Cochin University of Science and Technology | |
| Language: | English | |
| Shodhganga | ||
| 13 | ||
| Researcher: | Gupta, Reetika | |
| Guide: | Jain, Virendra Kumar | |
| University: | Bhagwant University | |
| Language: | English | |
| 14 | ||
| Researcher: | Rao, Siva Sankara S | |
| Guide: | Mohan, V.V. Sesha | |
| University: | Acharya Nagarjuna University, Guntur | |
| Language: | English | |
| 15 | ||
| Researcher: | A., Krishna Sunder | |
| Guide: | N., Nila | |
| University: | University of Calicut, Malappuram | |
| Language: | English | |
| 16 | ||
| Researcher: | Usha, D | |
| Guide: | Chandrasekaran, Uma | |
| University: | Pondicherry University, Puducherry | |
| Language: | English | |
| Shodhganga | ||
| 17 | ||
| Researcher: | Chavan, Rameshwar | |
| Guide: | Pathak, R C | |
| University: | Tilak Maharashtra Vidyapeeth | |
| Language: | English | |
| Shodhganga | ||
| 18 | ||
| Researcher: | Krishnakumar, K | |
| Guide: | Jayakumar, A | |
| University: | Periyar University | |
| Language: | English | |
| Shodhganga | ||
| 19 | ||
| Researcher: | Vasudeva, Anupma | |
| Guide: | Bhatia, B S | |
| University: | Punjabi University | |
| Language: | English | |
| 20 | The strategic role of branding in pharmaceutical in India- a study on the marketing of genetic drugs | |
| Researcher: | Sanyal, Samindranath | |
| Guide: | Datta, Saroj KumarBanerjee, Asok Kumar | |
| University: | University of Calcutta, Kolkata | |
| Language: | English | |