| Type of Material: | Thesis |
| Title: | Brand personality congruence and its effect on brand loyalty - an empirical study |
| Researcher: | Jana, Sudipta, Kumar |
| Guide: | Das, Jyoti Ranjan |
| Department: | Faculty of Management |
| Publisher: | Siksha O Anusandhan University |
| Place: | Bhubaneswar |
| Year: | 2017 |
| Language: | English |
| Subject: | Brand Personality | Brand Loyalty |
| Dissertation/Thesis Note: | PhD |
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| 100 | __ | |aJana, Sudipta, Kumar|eResearcher |
| 110 | __ | |aFaculty of Management|bSiksha O Anusandhan University|dBhubaneswar |
| 245 | __ | |aBrand personality congruence and its effect on brand loyalty - an empirical study |
| 260 | __ | |aBhubaneswar|bSiksha O Anusandhan University|c2017 |
| 502 | __ | |bPhD |
| 653 | __ | |aBrand Personality |
| 653 | __ | |aBrand Loyalty |
| 700 | __ | |aDas, Jyoti Ranjan|eGuide |
| 905 | __ | |anotification |
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