| Type of Material: | Thesis |
| Title: | The effect of sales promotion on consumer based Brand Equity |
| Researcher: | Zacharias, Siby |
| Guide: | Manalel, James |
| Department: | School of Management Studies |
| Publisher: | Cochin University of Science and Technology |
| Place: | Cochin |
| Year: | June, 2011 |
| Language: | English |
| Subject: | Management | Brand equity | Sales promotion |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 001 | 259266 | |
| 003 | IN-AhILN | |
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| 040 | __ | |aCUST_682022|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aZacharias, Siby|eResearcher |
| 110 | __ | |aSchool of Management Studies|bCochin University of Science and Technology|dCochin |
| 245 | __ | |aThe effect of sales promotion on consumer based Brand Equity |
| 260 | __ | |aCochin|bCochin University of Science and Technology|cJune, 2011 |
| 502 | __ | |bPhD |
| 518 | __ | |oDate of Notification|d2011-06 |
| 653 | __ | |aManagement |
| 653 | __ | |aBrand equity |
| 653 | __ | |aSales promotion |
| 700 | __ | |aManalel, James|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/6330|yShodhganga |
| 905 | __ | |anotification |
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