| Type of Material: | Thesis |
| Title: | Sports celebrity endorsement in positioning of brand for measuring purchase intention of customers |
| Researcher: | Malik, Abdullah |
| Guide: | Sudhakar, Bushan. D. |
| Department: | Department of International Business |
| Publisher: | Pondicherry University, Puducherry |
| Place: | Pondicherry |
| Year: | 2016 |
| Language: | English |
| Subject: | Brand | Brand Positioning | Sports Celebrity Endorsement | Purchase Intention | International and Area Studies |
| Dissertation/Thesis Note: | PhD; Department of International Business, Pondicherry University, Puducherry, Pondicherry; 2016 |
| Fulltext: | Shodhganga |
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| 100 | __ | |eResearcher|aMalik, Abdullah |
| 110 | __ | |aDepartment of International Business|ein|dPondicherry|bPondicherry University, Puducherry |
| 245 | __ | |aSports celebrity endorsement in positioning of brand for measuring purchase intention of customers |
| 260 | __ | |c2016|aPondicherry|bPondicherry University, Puducherry |
| 300 | __ | |dDVD|axiv, 154p. |
| 502 | __ | |cDepartment of International Business, Pondicherry University, Puducherry, Pondicherry|d2016|bPhD |
| 518 | __ | |oDate of Registration|d2012-08-31 |
| 650 | __ | |aInternational and Area Studies|2UGC |
| 653 | __ | |aBrand |
| 653 | __ | |aBrand Positioning |
| 653 | __ | |aSports Celebrity Endorsement |
| 653 | __ | |aPurchase Intention |
| 700 | __ | |aSudhakar, Bushan. D.|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/224030|yShodhganga |
| 905 | __ | |afromsg |
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