| Type of Material: | Thesis |
| Title: | Brand loyalty and marketing strategy for consumer non-durables:a study of households in Punjab and Chandigarh |
| Researcher: | Vasudeva, Anupma |
| Guide: | Bhatia, B S |
| Department: | Department of Business Management |
| Publisher: | Punjabi University |
| Place: | Patiala |
| Year: | 2000 |
| Language: | English |
| Subject: | Business management | Brand loyalty | Marketing strategy |
| Dissertation/Thesis Note: | PhD |
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