| Type of Material: | Thesis |
| Title: | Brand loyalty and marketing strategy for consumer non-durables:a study of households in Punjab and Chandigarh |
| Researcher: | Vasudeva, Anupma |
| Guide: | Bhatia, B S |
| Department: | Department of Business Management |
| Publisher: | Punjabi University |
| Place: | Patiala |
| Year: | 2000 |
| Language: | English |
| Subject: | Business management | Brand loyalty | Marketing strategy |
| Dissertation/Thesis Note: | PhD |
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| 003 | IN-AhILN | |
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| 100 | __ | |aVasudeva, Anupma|eResearcher |
| 110 | __ | |aDepartment of Business Management|bPunjabi University|dPatiala |
| 245 | __ | |aBrand loyalty and marketing strategy for consumer non-durables:a study of households in Punjab and Chandigarh |
| 260 | __ | |aPatiala|bPunjabi University|c2000 |
| 502 | __ | |bPhD |
| 653 | __ | |aBusiness management |
| 653 | __ | |aBrand loyalty |
| 653 | __ | |aMarketing strategy |
| 700 | __ | |aBhatia, B S|eGuide |
| 905 | __ | |anotification |
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