| Type of Material: | Thesis |
| Title: | Consumer engagement and its effect on consumer-brand relationship in social media advertising: A study |
| Researcher: | Kujur, Fedric |
| Guide: | Singh, Saumya |
| Department: | Department of Management Studies |
| Publisher: | Indian School of Mines, Dhanbad |
| Place: | Dhanbad |
| Year: | 2020 |
| Language: | English |
| Subject: | Social Media | Consumer- Brand |
| Dissertation/Thesis Note: | PhD |
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| 001 | 440985 | |
| 003 | IN-AhILN | |
| 005 | 2020-10-28 07:01:14 | |
| 008 | __ | 201028t2020||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_440985 |
| 040 | __ | |aISMD_826004|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aKujur, Fedric|eResearcher |
| 110 | __ | |aDepartment of Management Studies|bIndian School of Mines, Dhanbad|dDhanbad |
| 245 | __ | |aConsumer engagement and its effect on consumer-brand relationship in social media advertising: A study |
| 260 | __ | |aDhanbad|bIndian School of Mines, Dhanbad|c2020 |
| 502 | __ | |bPhD |
| 653 | __ | |aSocial Media |
| 653 | __ | |aConsumer- Brand |
| 700 | __ | |aSingh, Saumya|eGuide |
| 905 | __ | |anotification |
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