| Type of Material: | Thesis |
| Title: | Dynamics of rural consumer behaviour in Kerala |
| Researcher: | Ushadevi, K N |
| Guide: | Mani, K P |
| Department: | Department of Economics |
| Publisher: | Mahatma Gandhi University |
| Place: | Kottayam |
| Year: | 2007 |
| Language: | English |
| Subject: | Forms of purchase | Actual buyer | Brand awareness | Brand conscious | Brand image | Brand loyalty | Consumer behaviour | Consumer preferences | Consumer | Consumerism | Economics |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 001 | 260145 | |
| 003 | IN-AhILN | |
| 005 | 2013-12-05 05:16:32 | |
| 008 | __ | 130226t2007||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_260145 |
| 040 | __ | |aMGND_686560|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aUshadevi, K N|eResearcher |
| 110 | __ | |aDepartment of Economics|bMahatma Gandhi University|dKottayam |
| 245 | __ | |aDynamics of rural consumer behaviour in Kerala |
| 260 | __ | |aKottayam|bMahatma Gandhi University|c2007 |
| 502 | __ | |bPhD |
| 518 | __ | |oDate of Notification|d2007 |
| 520 | __ | |aThe ultimate objectives of marketing strategies are to motivate the consumer to buy a product. Consumer behaviour studies will help the businessmen to evolve suitable marketing strategies. The study entitled The Dynamics of Rural Consumer Behaviour in |
| 650 | __ | |2UGC|aEconomics |
| 653 | __ | |aForms of purchase |
| 653 | __ | |aActual buyer |
| 653 | __ | |aBrand awareness |
| 653 | __ | |aBrand conscious |
| 653 | __ | |aBrand image |
| 653 | __ | |aBrand loyalty |
| 653 | __ | |aConsumer behaviour |
| 653 | __ | |aConsumer preferences |
| 653 | __ | |aConsumer |
| 653 | __ | |aConsumerism |
| 700 | __ | |aMani, K P|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/7102|yShodhganga |
| 905 | __ | |anotification |
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