| Type of Material: | Thesis |
| Title: | Creativity in advertising impact on communication effect and consumer purchase behaviour |
| Researcher: | Paul, Jojo |
| Guide: | Kunnanatt, James Thomas |
| Department: | Rajagiri College of Social Sciences |
| Publisher: | Mahatma Gandhi University |
| Place: | Kottayam |
| Year: | 12th July, 2001 |
| Language: | English |
| Subject: | Brand awareness | Mass communication | Brand advertisement |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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