| Type of Material: | Thesis |
| Title: | Creativity in advertising impact on communication effect and consumer purchase behaviour |
| Researcher: | Paul, Jojo |
| Guide: | Kunnanatt, James Thomas |
| Department: | Rajagiri College of Social Sciences |
| Publisher: | Mahatma Gandhi University |
| Place: | Kottayam |
| Year: | 12th July, 2001 |
| Language: | English |
| Subject: | Brand awareness | Mass communication | Brand advertisement |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 001 | 260110 | |
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| 005 | 2013-12-05 05:16:32 | |
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| 035 | __ | |a(IN-AhILN)th_260110 |
| 040 | __ | |aMGND_686560|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aPaul, Jojo|eResearcher |
| 110 | __ | |aRajagiri College of Social Sciences|bMahatma Gandhi University|dKottayam |
| 245 | __ | |aCreativity in advertising impact on communication effect and consumer purchase behaviour |
| 260 | __ | |aKottayam|bMahatma Gandhi University|c12th July, 2001 |
| 502 | __ | |bPhD |
| 518 | __ | |oDate of Notification|d2001-07-12 |
| 653 | __ | |aBrand awareness |
| 653 | __ | |aMass communication |
| 653 | __ | |aBrand advertisement |
| 700 | __ | |aKunnanatt, James Thomas|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/391|yShodhganga |
| 905 | __ | |anotification |
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