| Type of Material: | Thesis |
| Title: | A study on customer based brand equity with references to fast moving consumer goods on Salem district |
| Researcher: | Krishnakumar, K |
| Guide: | Jayakumar, A |
| Department: | Department of Commerce |
| Publisher: | Periyar University |
| Place: | Salem |
| Year: | 24/04/2008 |
| Language: | English |
| Subject: | Consumer goods | Brand equity | Salem | Commerce |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 001 | 263393 | |
| 003 | IN-AhILN | |
| 005 | 2013-12-05 10:51:11 | |
| 008 | __ | 120418t2008||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_263393 |
| 040 | __ | |aPERU_636011|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aKrishnakumar, K|eResearcher |
| 110 | __ | |aDepartment of Commerce|bPeriyar University|dSalem |
| 245 | __ | |aA study on customer based brand equity with references to fast moving consumer goods on Salem district |
| 260 | __ | |aSalem|bPeriyar University|c24/04/2008 |
| 502 | __ | |bPhD |
| 518 | __ | |oDate of Notification|d2008-04-24 |
| 650 | __ | |aCommerce|2UGC |
| 653 | __ | |aConsumer goods |
| 653 | __ | |aBrand equity |
| 653 | __ | |aSalem |
| 700 | __ | |aJayakumar, A|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/3386|yShodhganga |
| 905 | __ | |anotification |
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