| Type of Material: | Thesis |
| Title: | The impact of brand personality on brand equity: a study of mediating factors |
| Researcher: | Ahmed, Anees |
| Guide: | Thyagaraj, K, S |
| Department: | Department of Management Studies |
| Publisher: | Indian School of Mines, Dhanbad |
| Place: | Dhanbad |
| Year: | 2016 |
| Language: | English |
| Subject: | Brand Personality | Brand Equity | Mediating Factors |
| Dissertation/Thesis Note: | PhD |
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| 003 | IN-AhILN | |
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| 040 | __ | |aISMD_826004|dIN-AhILN |
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| 100 | __ | |aAhmed, Anees|eResearcher |
| 110 | __ | |aDepartment of Management Studies|bIndian School of Mines, Dhanbad|dDhanbad |
| 245 | __ | |aThe impact of brand personality on brand equity: a study of mediating factors |
| 260 | __ | |aDhanbad|bIndian School of Mines, Dhanbad|c2016 |
| 502 | __ | |bPhD |
| 653 | __ | |aBrand Personality |
| 653 | __ | |aBrand Equity |
| 653 | __ | |aMediating Factors |
| 700 | __ | |aThyagaraj, K, S|eGuide |
| 905 | __ | |anotification |
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