Title : Impact of corporate branding on customer loyalty through corporate image: a case study of pharmaceutical industry

Type of Material: Thesis
Title: Impact of corporate branding on customer loyalty through corporate image: a case study of pharmaceutical industry
Researcher: Chavan, Rameshwar
Guide: Pathak, R C
Department: Faculty of Management
Publisher: Tilak Maharashtra Vidyapeeth
Place: Pune
Year: August 2011
Language: English
Subject: Pharmaceutical industry
Corporate branding
Customer loyalty
Dissertation/Thesis Note: PhD
Fulltext: Shodhganga

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035__|a(IN-AhILN)th_261411
040__|aTMRV_411037|dIN-AhILN
041__|aeng
100__|aChavan, Rameshwar|eResearcher
110__|aFaculty of Management|bTilak Maharashtra Vidyapeeth|dPune
245__|aImpact of corporate branding on customer loyalty through corporate image: a case study of pharmaceutical industry
260__|aPune|bTilak Maharashtra Vidyapeeth|cAugust 2011
502__|bPhD
518__|oDate of Notification|d2011-08
653__|aPharmaceutical industry
653__|aCorporate branding
653__|aCustomer loyalty
700__|aPathak, R C|eGuide
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/5902|yShodhganga
905__|anotification

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