Type of Material: | Thesis |
Title: | Impact of corporate branding on customer loyalty through corporate image: a case study of pharmaceutical industry |
Researcher: | Chavan, Rameshwar |
Guide: | Pathak, R C |
Department: | Faculty of Management |
Publisher: | Tilak Maharashtra Vidyapeeth |
Place: | Pune |
Year: | August 2011 |
Language: | English |
Subject: | Pharmaceutical industry | Corporate branding | Customer loyalty |
Dissertation/Thesis Note: | PhD |
Fulltext: | Shodhganga |
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100 | __ | |aChavan, Rameshwar|eResearcher |
110 | __ | |aFaculty of Management|bTilak Maharashtra Vidyapeeth|dPune |
245 | __ | |aImpact of corporate branding on customer loyalty through corporate image: a case study of pharmaceutical industry |
260 | __ | |aPune|bTilak Maharashtra Vidyapeeth|cAugust 2011 |
502 | __ | |bPhD |
518 | __ | |oDate of Notification|d2011-08 |
653 | __ | |aPharmaceutical industry |
653 | __ | |aCorporate branding |
653 | __ | |aCustomer loyalty |
700 | __ | |aPathak, R C|eGuide |
856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/5902|yShodhganga |
905 | __ | |anotification |
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