| Type of Material: | Thesis |
| Title: | Customer brand engagement by fashion brands through online brand communities in India : a multimethod approach |
| Researcher: | Nagaraj, Samala |
| Guide: | Singh, Sapna |
| Department: | School of Management Studies |
| Publisher: | University of Hyderabad, Hyderabad |
| Place: | Hyderabad |
| Year: | 2019 |
| Language: | English |
| Subject: | Social Sciences | Economics and Business | Management | Branding (Marketing) | Advertising | Brand name products | Brand loyalty | Consumer behavior | Brand choice | Management | Economics | Social Sciences |
| Dissertation/Thesis Note: | PhD; School of Management Studies, University of Hyderabad, Hyderabad, Hyderabad |
| Fulltext: | Shodhganga |
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| 040 | __ | |aHYDR_500046|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aNagaraj, Samala|eResearcher |
| 110 | __ | |aSchool of Management Studies|bUniversity of Hyderabad, Hyderabad|dHyderabad|ein |
| 245 | __ | |aCustomer brand engagement by fashion brands through online brand communities in India|ba multimethod approach |
| 260 | __ | |aHyderabad|bUniversity of Hyderabad, Hyderabad|c2019 |
| 300 | __ | |a163 p.|c-|dNone |
| 500 | __ | |areferences given |
| 502 | __ | |cSchool of Management Studies, University of Hyderabad, Hyderabad, Hyderabad|bPhD |
| 520 | __ | |anone |
| 650 | __ | |aManagement|2UGC |
| 650 | __ | |aEconomics|2UGC |
| 650 | __ | |aSocial Sciences|2AIU |
| 653 | __ | |aSocial Sciences |
| 653 | __ | |aEconomics and Business |
| 653 | __ | |aManagement |
| 653 | __ | |aBranding (Marketing) |
| 653 | __ | |aAdvertising |
| 653 | __ | |aBrand name products |
| 653 | __ | |aBrand loyalty |
| 653 | __ | |aConsumer behavior |
| 653 | __ | |aBrand choice |
| 700 | __ | |eGuide|aSingh, Sapna |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/343817|yShodhganga |
| 905 | __ | |afromsg |
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