| Type of Material: | Thesis |
| Title: | The strategic role of branding in pharmaceutical in India- a study on the marketing of genetic drugs |
| Researcher: | Sanyal, Samindranath |
| Guide: | Datta, Saroj Kumar | Banerjee, Asok Kumar |
| Department: | Department of Business Mangement |
| Publisher: | University of Calcutta, Kolkata |
| Place: | Kolkata |
| Year: | 2016 |
| Language: | English |
| Subject: | Branding | Pharmaceutical | India | Marketing | Genetic Drugs |
| Dissertation/Thesis Note: | PhD |
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| 001 | 272318 | |
| 003 | IN-AhILN | |
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| 035 | __ | |a(IN-AhILN)th_272318 |
| 040 | __ | |aCLCT_700073|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aSanyal, Samindranath|eResearcher |
| 110 | __ | |aDepartment of Business Mangement|bUniversity of Calcutta, Kolkata|dKolkata |
| 245 | __ | |aThe strategic role of branding in pharmaceutical in India- a study on the marketing of genetic drugs |
| 260 | __ | |aKolkata|bUniversity of Calcutta, Kolkata|c2016 |
| 502 | __ | |bPhD |
| 653 | __ | |aBranding |
| 653 | __ | |aPharmaceutical |
| 653 | __ | |aIndia |
| 653 | __ | |aMarketing |
| 653 | __ | |aGenetic Drugs |
| 700 | __ | |aDatta, Saroj Kumar|eGuide |
| 700 | __ | |aBanerjee, Asok Kumar|eGuide |
| 905 | __ | |anotification |
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