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1

Brand personality congruence and its effect on brand loyalty - an empirical study

2

Correlates of Brand Loyalty: Influencing the repeat prescription Behavior of the Allopathic Registered Medical Practitioners of the twin Cities

Language:English
3

Employee branding - a competitive advantage

4

Creativity in advertising impact on communication effect and consumer purchase behaviour

Language:English
Shodhganga
5

The impact of brand personality on brand equity: a study of mediating factors

6

A study of strategic management practices with special reference to brand management of food products industries in Himachal Pradesh

Language:English
Shodhganga
7

Impact of Social media on branding

8

Dynamics of rural consumer behaviour in Kerala

Language:English
Shodhganga
9

Consumer engagement and its effect on consumer-brand relationship in social media advertising: A study

10

Customer brand engagement by fashion brands through online brand communities in India

Language:English
Shodhganga
11

Sports celebrity endorsement in positioning of brand for measuring purchase intention of customers

Shodhganga
12

The effect of sales promotion on consumer based Brand Equity

Language:English
Shodhganga
13

Consumer behaviour towards branded food products

14

A study on employer branding practices to retain the talent (A comparative study on the engineering colleges of the Guntur district

Language:English
15

From the nameless blonde to brand : Defrosting the refrigerated females in the movies of Christopher Nolan

16

Antecedents of consumer Brand non choice behaviour

Language:English
Shodhganga
17

Impact of corporate branding on customer loyalty through corporate image: a case study of pharmaceutical industry

Shodhganga
18

A study on customer based brand equity with references to fast moving consumer goods on Salem district

Language:English
Shodhganga
19

Brand loyalty and marketing strategy for consumer non-durables:a study of households in Punjab and Chandigarh

20

The strategic role of branding in pharmaceutical in India- a study on the marketing of genetic drugs

Language:English