• Per Page:
  • Sort By:

Search results for ' ' (0.005 seconds ) Total Hits : 56

21

Impact of brand equity dimensions on buying behaviour for cell phones

Researcher:Ambujakshan, Anupama
Guide:Desai, Mamta. Brahmbhatt
University:Gujarat University, Ahmedabad
Language:English
Shodhganga
22

Dimensions of consumer based brand equity (CBBE) in fast food sector: a study of select brands operating in India

Researcher:Singh, Pankaj Kumar
Guide:Pattanayak, J K
University:Indian School of Mines, Dhanbad
Language:English
23

Importance of brand awareness in purchase decision of FMCG products for customers: A Comparison between urban, semi-urban & rural market

Researcher:Singh, Arun Kumar
Guide:Majumdar, Malini
Moolchandani, Ritika
University:Bhagwant University
Language:English
24

Effectiveness of visual media advertisement in building brand equity and buying motive on fast moving consumer goods and consumer durables

Researcher:Kartha, Madhusoodanan N.V.
Guide:Suresh, V.N.
University:Mahatma Gandhi University, Kottayam
Language:English
25

A study of customers brand preference for selected household brands in selected districts of Gujarat

Researcher:Piprotar, Ramesh Khima
Guide:Dhandhal, Chitralekha H.
University:Saurashtra University, Rajkot
Language:English
26

Measuring employee brand equity and its impact on employer of choice

Researcher:Singh, Amolak
Guide:Singh, Sapna
University:University of Hyderabad, Hyderabad
Language:English
Shodhganga
27

Effect of e wom on purchase intention through trust belief value co creation brand attitude and brand image in select facebook fan pages of smartphone brands

Researcher:Rao, Kunja Sambashiva
Guide:G V R K Acharyulu
University:University of Hyderabad, Hyderabad
Language:English
Shodhganga
28

A study of brand influence on behaviour of consumers with special reference to Chhattisgarh

Researcher:Behl, Pooja
Guide:Pandey, Baby B
University:Pandit Sundarlal Sharma Open University
Language:English
29

Impact of level of sex appel in print advertising on brand recall: a study with reference to selected products

Researcher:Chadalavada, Lakshmi Nath
Guide:Narasimha, V V L
University:Acharya Nagarjuna University, Guntur
Language:English
30

Impact of brand on image building

Researcher:M. S., Sarala
Guide:Basavaraj, Kundan
University:Kuvempu University, Shimoga
Language:English
31

A consumer perceived, consumer based Food brand equity scale : conceptualization and marketing implications

Researcher:Shaikh, Javedbhai Mahmadsafibhai
Guide:Kariya, Paresh M.
University:Gujarat University, Ahmedabad
Language:English
32

A study of brand loyalty and it`s effect on buying behaviour in case of selected cosmetics products in the state of Gujarat

Researcher:Dhadhal, Chitralekha Harishkumar
Guide:Parmar, S J
University:Saurashtra University
Language:English
33

The brand communication strategies and the consumption linked response for branded apparels: a study of Tweenager fashion public in cultural communication perspective

Researcher:Shatruddha Tomar
Guide:Singh, Rajbir
University:Kurukshetra University
Language:English
Shodhganga
34

Determinants and valuation of brand equity for selected car manufacturing firms in India

Researcher:Thiripurasundari, U
Guide:Natarajan, P
University:Pondicherry University, Puducherry
Language:English
35

A study on fertilizers production, consumption and farmers brand preference in east Godavari district (with reference to Nagarjuna fertizers chemical ltd.)

Researcher:Gummalla, Padmalatha
Guide:T, Rama Devi
University:Acharya Nagarjuna University, Guntur
Language:English
36

A study on impact of brand positioning on consumer switching behavior with reference to beauty Soap in Malwa region

Researcher:Namdev, Purvi
Guide:Mishra, Reva Prasad
University:Dr. A.P.J. Abdul Kalam University, Indore
Language:English
37

Brand image and public relation leading to customer loyalty in telecommunication sector

Researcher:Pattnaik, Sasmita
Guide:Mishra, Uma Sankar
University:Siksha O Anusandhan University
Language:English
38

Exploring the structural relationships of internal branding employer branding employee engagement and outcome variables in Indian organized retail

Researcher:Itam, Urmila Jagadeeswari
Guide:Singh, Sapna
University:University of Hyderabad, Hyderabad
Language:English
Shodhganga
39

A study of sales effectiveness of dealers engaged in marketing of selected television brands in Kolkata

Researcher:Bhaumik, Paulami
Guide:Mallik, Pradip Kumar
University:University of Burdwan
Language:English
Shodhganga
40

Brand analysis and development of brand symmetry index model with reference to Indian industry

Researcher:Pandey, Manoj
Guide:Raju, J K
University:Kuvempu University
Language:English
Shodhganga