| Type of Material: | Thesis |
| Title: | Dimensions of consumer based brand equity (CBBE) in fast food sector: a study of select brands operating in India |
| Researcher: | Singh, Pankaj Kumar |
| Guide: | Pattanayak, J K |
| Department: | Department of Management Studies |
| Publisher: | Indian School of Mines, Dhanbad |
| Place: | Dhanbad |
| Year: | 2016 |
| Language: | English |
| Subject: | Marketing management | Consumer behavior | Brand wquity |
| Dissertation/Thesis Note: | PhD |
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| 001 | 269943 | |
| 003 | IN-AhILN | |
| 005 | 2016-03-01 13:16:03 | |
| 008 | __ | 160301t2016||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_269943 |
| 040 | __ | |aISMD_826004|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aSingh, Pankaj Kumar|eResearcher |
| 110 | __ | |aDepartment of Management Studies|bIndian School of Mines, Dhanbad|dDhanbad |
| 245 | __ | |aDimensions of consumer based brand equity (CBBE) in fast food sector: a study of select brands operating in India |
| 260 | __ | |aDhanbad|bIndian School of Mines, Dhanbad|c2016 |
| 502 | __ | |bPhD |
| 518 | __ | |oDate of Notification|d2016 |
| 653 | __ | |aMarketing management |
| 653 | __ | |aConsumer behavior |
| 653 | __ | |aBrand wquity |
| 700 | __ | |aPattanayak, J K|eGuide |
| 905 | __ | |anotification |
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