| Type of Material: | Thesis |
| Title: | A study on impact of brand positioning on consumer switching behavior with reference to beauty Soap in Malwa region |
| Researcher: | Namdev, Purvi |
| Guide: | Mishra, Reva Prasad |
| Department: | Faculty of Management |
| Publisher: | Dr. A.P.J. Abdul Kalam University, Indore |
| Place: | Indore |
| Year: | 2022 |
| Language: | English |
| Subject: | Brand positioning | Consumer switching | Beauty Soap | Malwa region |
| Dissertation/Thesis Note: | PhD |
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| 003 | IN-AhILN | |
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| 100 | __ | |aNamdev, Purvi|eResearcher |
| 110 | __ | |aFaculty of Management|bDr. A.P.J. Abdul Kalam University, Indore|dIndore |
| 245 | __ | |aA study on impact of brand positioning on consumer switching behavior with reference to beauty Soap in Malwa region |
| 260 | __ | |aIndore|bDr. A.P.J. Abdul Kalam University, Indore|c2022 |
| 502 | __ | |bPhD |
| 653 | __ | |aBrand positioning |
| 653 | __ | |aConsumer switching |
| 653 | __ | |aBeauty Soap |
| 653 | __ | |aMalwa region |
| 700 | __ | |aMishra, Reva Prasad|eGuide |
| 905 | __ | |anotification |
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