Title : Importance of brand awareness in purchase decision of FMCG products for customers: A Comparison between urban, semi-urban & rural market

Type of Material: Thesis
Title: Importance of brand awareness in purchase decision of FMCG products for customers: A Comparison between urban, semi-urban & rural market
Researcher: Singh, Arun Kumar
Guide: Majumdar, Malini
Moolchandani, Ritika
Department: Management
Publisher: Bhagwant University
Place: Ajmer
Year: 2019
Language: English
Subject: FMCG
Consumer awareness
brand awareness
Management
Dissertation/Thesis Note: PhD

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035__|a(IN-AhILN)th_440856
040__|aBHAG_305004|dIN-AhILN
041__|aeng
100__|aSingh, Arun Kumar|eResearcher
110__|aManagement|bBhagwant University|dAjmer
245__|aImportance of brand awareness in purchase decision of FMCG products for customers: A Comparison between urban, semi-urban & rural market
260__|aAjmer|bBhagwant University|c2019
502__|bPhD
650__|aManagement|2UGC
653__|aFMCG
653__|aConsumer awareness
653__|abrand awareness
700__|aMajumdar, Malini|eGuide
700__|aMoolchandani, Ritika|eGuide
905__|anotification

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