Type of Material: | Thesis |
Title: | Importance of brand awareness in purchase decision of FMCG products for customers: A Comparison between urban, semi-urban & rural market |
Researcher: | Singh, Arun Kumar |
Guide: | Majumdar, Malini | Moolchandani, Ritika |
Department: | Management |
Publisher: | Bhagwant University |
Place: | Ajmer |
Year: | 2019 |
Language: | English |
Subject: | FMCG | Consumer awareness | brand awareness | Management |
Dissertation/Thesis Note: | PhD |
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245 | __ | |aImportance of brand awareness in purchase decision of FMCG products for customers: A Comparison between urban, semi-urban & rural market |
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700 | __ | |aMoolchandani, Ritika|eGuide |
905 | __ | |anotification |
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