Title : A consumer perceived, consumer based Food brand equity scale : conceptualization and marketing implications

Type of Material: Thesis
Title: A consumer perceived, consumer based Food brand equity scale : conceptualization and marketing implications
Researcher: Shaikh, Javedbhai Mahmadsafibhai
Guide: Kariya, Paresh M.
Department: Faculty of Commerce
Publisher: Gujarat University, Ahmedabad
Place: Ahmedabad
Year: 2021
Language: English
Subject: Food brand
Commerce
Management
Arts, Humanities and Languages
Dissertation/Thesis Note: PhD; Faculty of Commerce, Gujarat University, Ahmedabad, Ahmedabad; 2021

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035__|a(IN-AhILN)th_452763
040__|dIN-AhILN|aGJUL_380009
041__|aeng
100__|eResearcher|aShaikh, Javedbhai Mahmadsafibhai
110__|aFaculty of Commerce|0U-0136|dAhmedabad|bGujarat University, Ahmedabad|ein
245__|aA consumer perceived, consumer based Food brand equity scale : conceptualization and marketing implications
260__|aAhmedabad|c2021|bGujarat University, Ahmedabad
502__|bPhD|d2021|cFaculty of Commerce, Gujarat University, Ahmedabad, Ahmedabad
518__|oDate of Notification|d2021-06-25
650__|aCommerce|2UGC
650__|aManagement|2UGC
650__|aArts, Humanities and Languages|2AIU
653__|aFood brand
700__|aKariya, Paresh M.|eGuide
905__|anotification

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