Type of Material: | Thesis |
Title: | A consumer perceived, consumer based Food brand equity scale : conceptualization and marketing implications |
Researcher: | Shaikh, Javedbhai Mahmadsafibhai |
Guide: | Kariya, Paresh M. |
Department: | Faculty of Commerce |
Publisher: | Gujarat University, Ahmedabad |
Place: | Ahmedabad |
Year: | 2021 |
Language: | English |
Subject: | Food brand | Commerce | Management | Arts, Humanities and Languages |
Dissertation/Thesis Note: | PhD; Faculty of Commerce, Gujarat University, Ahmedabad, Ahmedabad; 2021 |
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035 | __ | |a(IN-AhILN)th_452763 |
040 | __ | |aGJUL_380009|dIN-AhILN |
041 | __ | |aeng |
100 | __ | |aShaikh, Javedbhai Mahmadsafibhai|eResearcher |
110 | __ | |aFaculty of Commerce|bGujarat University, Ahmedabad|dAhmedabad|ein|0U-0136 |
245 | __ | |aA consumer perceived, consumer based Food brand equity scale : conceptualization and marketing implications |
260 | __ | |aAhmedabad|c2021|bGujarat University, Ahmedabad |
502 | __ | |bPhD|cFaculty of Commerce, Gujarat University, Ahmedabad, Ahmedabad|d2021 |
518 | __ | |oDate of Notification|d2021-06-25 |
650 | __ | |aCommerce|2UGC |
650 | __ | |aManagement|2UGC |
650 | __ | |aArts, Humanities and Languages|2AIU |
653 | __ | |aFood brand |
700 | __ | |aKariya, Paresh M.|eGuide |
905 | __ | |anotification |
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