Title : Impact of level of sex appel in print advertising on brand recall: a study with reference to selected products

Type of Material: Thesis
Title: Impact of level of sex appel in print advertising on brand recall: a study with reference to selected products
Researcher: Chadalavada, Lakshmi Nath
Guide: Narasimha, V V L
Department: Department of Commerce & Management Studies
Publisher: Acharya Nagarjuna University, Guntur
Place: Nagarjuna Nagar
Year: 2013
Language: English
Subject: Commerce
Management Study
Print Advertising
Brand Recall
Dissertation/Thesis Note: PhD

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0052013-09-17 12:32:22
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035__|a(IN-AhILN)th_255239
040__|aNGJN_522510|dIN-AhILN
041__|aeng
100__|aChadalavada, Lakshmi Nath|eResearcher
110__|aDepartment of Commerce & Management Studies|bAcharya Nagarjuna University, Guntur|dNagarjuna Nagar
245__|aImpact of level of sex appel in print advertising on brand recall: a study with reference to selected products
260__|aNagarjuna Nagar|bAcharya Nagarjuna University, Guntur|c2013
502__|bPhD
518__|oDate of Notification|d2013-07
653__|aCommerce
653__|aManagement Study
653__|aPrint Advertising
653__|aBrand Recall
700__|aNarasimha, V V L|eGuide
905__|anotification

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