Type of Material: | Thesis |
Title: | Impact of level of sex appel in print advertising on brand recall: a study with reference to selected products |
Researcher: | Chadalavada, Lakshmi Nath |
Guide: | Narasimha, V V L |
Department: | Department of Commerce & Management Studies |
Publisher: | Acharya Nagarjuna University, Guntur |
Place: | Nagarjuna Nagar |
Year: | 2013 |
Language: | English |
Subject: | Commerce | Management Study | Print Advertising | Brand Recall |
Dissertation/Thesis Note: | PhD |
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001 | 255239 | |
003 | IN-AhILN | |
005 | 2013-09-17 12:32:22 | |
008 | __ | 130917t2013||||ii#||||g|m||||||||||eng|| |
035 | __ | |a(IN-AhILN)th_255239 |
040 | __ | |aNGJN_522510|dIN-AhILN |
041 | __ | |aeng |
100 | __ | |aChadalavada, Lakshmi Nath|eResearcher |
110 | __ | |aDepartment of Commerce & Management Studies|bAcharya Nagarjuna University, Guntur|dNagarjuna Nagar |
245 | __ | |aImpact of level of sex appel in print advertising on brand recall: a study with reference to selected products |
260 | __ | |aNagarjuna Nagar|bAcharya Nagarjuna University, Guntur|c2013 |
502 | __ | |bPhD |
518 | __ | |oDate of Notification|d2013-07 |
653 | __ | |aCommerce |
653 | __ | |aManagement Study |
653 | __ | |aPrint Advertising |
653 | __ | |aBrand Recall |
700 | __ | |aNarasimha, V V L|eGuide |
905 | __ | |anotification |
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