| Type of Material: | Thesis |
| Title: | A study of brand loyalty and it`s effect on buying behaviour in case of selected cosmetics products in the state of Gujarat |
| Researcher: | Dhadhal, Chitralekha Harishkumar |
| Guide: | Parmar, S J |
| Department: | Department of Commerce |
| Publisher: | Saurashtra University |
| Place: | Rajkot |
| Year: | 2012 |
| Language: | English |
| Subject: | Commerce | Buying behaviour | Cosmetics products | Brand loyalty | Commerce |
| Dissertation/Thesis Note: | PhD |
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| 001 | 249697 | |
| 003 | IN-AhILN | |
| 005 | 2012-09-11 03:06:59 | |
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| 035 | __ | |a(IN-AhILN)th_249697 |
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| 100 | __ | |aDhadhal, Chitralekha Harishkumar|eResearcher |
| 110 | __ | |aDepartment of Commerce|bSaurashtra University|dRajkot |
| 245 | __ | |aA study of brand loyalty and it`s effect on buying behaviour in case of selected cosmetics products in the state of Gujarat |
| 260 | __ | |aRajkot|bSaurashtra University|c2012 |
| 502 | __ | |bPhD |
| 650 | __ | |aCommerce|2UGC |
| 653 | __ | |aCommerce |
| 653 | __ | |aBuying behaviour |
| 653 | __ | |aCosmetics products |
| 653 | __ | |aBrand loyalty |
| 700 | __ | |aParmar, S J|eGuide |
| 905 | __ | |anotification |
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