Type of Material: | Thesis |
Title: | Determinants and valuation of brand equity for selected car manufacturing firms in India |
Researcher: | Thiripurasundari, U |
Guide: | Natarajan, P |
Department: | Department of Commerce |
Publisher: | Pondicherry University, Puducherry |
Place: | Pondicherry |
Year: | 2013 |
Language: | English |
Subject: | Commerce | Brand Equity | Car Manufacturing Firms | India | Commerce |
Dissertation/Thesis Note: | PhD |
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001 | 264352 | |
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005 | 2014-02-14 07:26:39 | |
008 | __ | 140214t2013||||ii#||||g|m||||||||||eng|| |
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040 | __ | |aPNDI_605104|dIN-AhILN |
041 | __ | |aeng |
100 | __ | |aThiripurasundari, U|eResearcher |
110 | __ | |aDepartment of Commerce|bPondicherry University, Puducherry|dPondicherry |
245 | __ | |aDeterminants and valuation of brand equity for selected car manufacturing firms in India |
260 | __ | |aPondicherry|bPondicherry University, Puducherry|c2013 |
502 | __ | |bPhD |
518 | __ | |oDate of Notification|d2013-03 |
650 | __ | |aCommerce|2UGC |
653 | __ | |aCommerce |
653 | __ | |aBrand Equity |
653 | __ | |aCar Manufacturing Firms |
653 | __ | |aIndia |
700 | __ | |aNatarajan, P|eGuide |
905 | __ | |anotification |
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