| Type of Material: | Thesis |
| Title: | Determinants and valuation of brand equity for selected car manufacturing firms in India |
| Researcher: | Thiripurasundari, U |
| Guide: | Natarajan, P |
| Department: | Department of Commerce |
| Publisher: | Pondicherry University, Puducherry |
| Place: | Pondicherry |
| Year: | 2013 |
| Language: | English |
| Subject: | Commerce | Brand Equity | Car Manufacturing Firms | India | Commerce |
| Dissertation/Thesis Note: | PhD |
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