Title : Determinants and valuation of brand equity for selected car manufacturing firms in India

Type of Material: Thesis
Title: Determinants and valuation of brand equity for selected car manufacturing firms in India
Researcher: Thiripurasundari, U
Guide: Natarajan, P
Department: Department of Commerce
Publisher: Pondicherry University, Puducherry
Place: Pondicherry
Year: 2013
Language: English
Subject: Commerce
Brand Equity
Car Manufacturing Firms
India
Commerce
Dissertation/Thesis Note: PhD

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0052014-02-14 07:26:39
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035__|a(IN-AhILN)th_264352
040__|aPNDI_605104|dIN-AhILN
041__|aeng
100__|aThiripurasundari, U|eResearcher
110__|aDepartment of Commerce|bPondicherry University, Puducherry|dPondicherry
245__|aDeterminants and valuation of brand equity for selected car manufacturing firms in India
260__|aPondicherry|bPondicherry University, Puducherry|c2013
502__|bPhD
518__|oDate of Notification|d2013-03
650__|aCommerce|2UGC
653__|aCommerce
653__|aBrand Equity
653__|aCar Manufacturing Firms
653__|aIndia
700__|aNatarajan, P|eGuide
905__|anotification

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