| Type of Material: | Thesis |
| Title: | Impact of brand equity dimensions on buying behaviour for cell phones |
| Researcher: | Ambujakshan, Anupama |
| Guide: | Desai, Mamta. Brahmbhatt |
| Department: | Faculty of Management |
| Publisher: | Gujarat University, Ahmedabad |
| Place: | Ahmedabad |
| Year: | 2017 |
| Language: | English |
| Subject: | Brand Equity | Buying Behaviour | Cell Phones |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 001 | 274175 | |
| 003 | IN-AhILN | |
| 005 | 2017-09-06 08:17:42 | |
| 008 | __ | 170906t2017||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_274175 |
| 040 | __ | |aGJUL_380009|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aAmbujakshan, Anupama|eResearcher |
| 110 | __ | |aFaculty of Management|bGujarat University, Ahmedabad|dAhmedabad |
| 245 | __ | |aImpact of brand equity dimensions on buying behaviour for cell phones |
| 260 | __ | |aAhmedabad|bGujarat University, Ahmedabad|c2017 |
| 502 | __ | |bPhD |
| 653 | __ | |aBrand Equity |
| 653 | __ | |aBuying Behaviour |
| 653 | __ | |aCell Phones |
| 700 | __ | |aDesai, Mamta. Brahmbhatt|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/188456|yShodhganga |
| 905 | __ | |anotification |
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