Title : Measuring employee brand equity and its impact on employer of choice

Type of Material: Thesis
Title: Measuring employee brand equity and its impact on employer of choice : a study in Indian public sector banks
Researcher: Singh, Amolak
Guide: Singh, Sapna
Department: School of Management Studies
Publisher: University of Hyderabad, Hyderabad
Place: Hyderabad
Year: 2018
Language: English
Subject: Social Sciences
Economics and Business
Management
Internal branding
Management strategy
Brand equity
Management
Social Sciences
Dissertation/Thesis Note: PhD; School of Management Studies, University of Hyderabad, Hyderabad, Hyderabad
Fulltext: Shodhganga

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035__|a(IN-AhILN)th_447753
040__|dIN-AhILN|aHYDR_500046
041__|aeng
100__|eResearcher|aSingh, Amolak
110__|aSchool of Management Studies|ein|dHyderabad|bUniversity of Hyderabad, Hyderabad
245__|aMeasuring employee brand equity and its impact on employer of choice|ba study in Indian public sector banks
260__|bUniversity of Hyderabad, Hyderabad|c2018|aHyderabad
300__|a146 p.|dNone|c-
500__|areferences given
502__|cSchool of Management Studies, University of Hyderabad, Hyderabad, Hyderabad|bPhD
520__|afile attached
650__|2UGC|aManagement
650__|aSocial Sciences|2AIU
653__|aSocial Sciences
653__|aEconomics and Business
653__|aManagement
653__|aInternal branding
653__|aManagement strategy
653__|aBrand equity
700__|aSingh, Sapna|eGuide
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/314486|yShodhganga
905__|afromsg

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