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| 2 | Brand personality congruence and its effect on brand loyalty - an empirical study | |
| Language: | English | |
| 3 | ||
| 4 | ||
| Language: | English | |
| 5 | ||
| Shodhganga | ||
| 6 | ||
| Language: | English | |
| Shodhganga | ||
| 7 | ||
| Shodhganga | ||
| 8 | ||
| Language: | English | |
| Shodhganga | ||
| 9 | Customer brand engagement by fashion brands through online brand communities in India | |
| Shodhganga | ||
| 10 | The role of customer experience in the formation of customer engagement | |
| Language: | English | |
| Shodhganga | ||