Title : Brand loyalty and its impact on consumer behavior towards hair care products a study with reference to working women of saurashtra region

Type of Material: Thesis
Title: Brand loyalty and its impact on consumer behavior towards hair care products a study with reference to working women of saurashtra region
Researcher: Gurubaxani Vandna Hasanandbhai
Guide: Arvind M Gajera
Department: Commerce and Management
Publisher: Bhakta Kavi Narsinh Mehta University
Place: Junagadh
Year: 2023
Language: English
Subject: Brand Loyalty
Consumer Behavior
Economics and Business
Hair Care Products
Management
Saurashtra Region
Social Sciences
Working Women
Commerce
Social Sciences
Dissertation/Thesis Note: PhD; Commerce and Management, Bhakta Kavi Narsinh Mehta University, Junagadh; 2023
Fulltext: Shodhganga

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035__|a(IN-AhILN)th_463770
040__|dIN-AhILN|aBKNM_362263
041__|aeng
100__|eResearcher|aGurubaxani Vandna Hasanandbhai
110__|aCommerce and Management|0U-0783|dJunagadh|bBhakta Kavi Narsinh Mehta University|ein
245__|aBrand loyalty and its impact on consumer behavior towards hair care products a study with reference to working women of saurashtra region
260__|aJunagadh|c2023|bBhakta Kavi Narsinh Mehta University
300__|dDVD
500__|aAvailable
502__|cCommerce and Management, Bhakta Kavi Narsinh Mehta University, Junagadh|d2023|bPhD
518__|oDate of Award|d2023
518__|d2023|oDate of Completion
520__|aAVAILABLE
650__|aCommerce|2UGC
650__|aSocial Sciences|2AIU
653__|aBrand Loyalty
653__|aConsumer Behavior
653__|aEconomics and Business
653__|aHair Care Products
653__|aManagement
653__|aSaurashtra Region
653__|aSocial Sciences
653__|aWorking Women
700__|aArvind M Gajera|eGuide
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/593870|yShodhganga
905__|afromsg

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