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Search results for ' ' (0.004 seconds ) Total Hits : 8

1

The effect of sales promotion on consumer based Brand Equity

Researcher:Zacharias, Siby
Guide:Manalel, James
University:Cochin University of Science and Technology
Language:English
Shodhganga
2

A study on customer based brand equity with references to fast moving consumer goods on Salem district

Researcher:Krishnakumar, K
Guide:Jayakumar, A
University:Periyar University
Language:English
Shodhganga
3

The impact of brand personality on brand equity: a study of mediating factors

Researcher:Ahmed, Anees
Guide:Thyagaraj, K, S
University:Indian School of Mines, Dhanbad
Language:English
4

Impact of brand equity dimensions on buying behaviour for cell phones

Researcher:Ambujakshan, Anupama
Guide:Desai, Mamta. Brahmbhatt
University:Gujarat University, Ahmedabad
Language:English
Shodhganga
5

Effectiveness of visual media advertisement in building brand equity and buying motive on fast moving consumer goods and consumer durables

Researcher:Kartha, Madhusoodanan N.V.
Guide:Suresh, V.N.
University:Mahatma Gandhi University, Kottayam
Language:English
6

Determinants and valuation of brand equity for selected car manufacturing firms in India

Researcher:Thiripurasundari, U
Guide:Natarajan, P
University:Pondicherry University, Puducherry
Language:English
7

Impact of Corporate Social responsibility on brand Equity, Purchase intention and willingness to pay

Researcher:Narayanan, Sajith
Guide:Das, Jyoti Ranjan
University:Siksha O Anusandhan University
Language:English
8

Measuring employee brand equity and its impact on employer of choice

Researcher:Singh, Amolak
Guide:Singh, Sapna
University:University of Hyderabad, Hyderabad
Language:English
Shodhganga