1 | The effect of sales promotion on consumer based Brand Equity | |
Researcher: | Zacharias, Siby | |
Guide: | Manalel, James | |
University: | Cochin University of Science and Technology | |
Language: | English | |
Shodhganga | ||
2 | ||
Researcher: | Krishnakumar, K | |
Guide: | Jayakumar, A | |
University: | Periyar University | |
Language: | English | |
Shodhganga | ||
3 | The impact of brand personality on brand equity: a study of mediating factors | |
Researcher: | Ahmed, Anees | |
Guide: | Thyagaraj, K, S | |
University: | Indian School of Mines, Dhanbad | |
Language: | English | |
4 | Impact of brand equity dimensions on buying behaviour for cell phones | |
Researcher: | Ambujakshan, Anupama | |
Guide: | Desai, Mamta. Brahmbhatt | |
University: | Gujarat University, Ahmedabad | |
Language: | English | |
Shodhganga | ||
5 | ||
Researcher: | Kartha, Madhusoodanan N.V. | |
Guide: | Suresh, V.N. | |
University: | Mahatma Gandhi University, Kottayam | |
Language: | English | |
6 | Determinants and valuation of brand equity for selected car manufacturing firms in India | |
Researcher: | Thiripurasundari, U | |
Guide: | Natarajan, P | |
University: | Pondicherry University, Puducherry | |
Language: | English | |
7 | Impact of Corporate Social responsibility on brand Equity, Purchase intention and willingness to pay | |
Researcher: | Narayanan, Sajith | |
Guide: | Das, Jyoti Ranjan | |
University: | Siksha O Anusandhan University | |
Language: | English | |
8 | Measuring employee brand equity and its impact on employer of choice | |
Researcher: | Singh, Amolak | |
Guide: | Singh, Sapna | |
University: | University of Hyderabad, Hyderabad | |
Language: | English | |
Shodhganga |