The effect of sales promotion on consumer based Brand Equity
A study on customer based brand equity with references to fast moving consumer goods on Salem district
The impact of brand personality on brand equity: a study of mediating factors
Impact of brand equity dimensions on buying behaviour for cell phones
Effectiveness of visual media advertisement in building brand equity and buying motive on fast moving consumer goods and consumer durables
Determinants and valuation of brand equity for selected car manufacturing firms in India
Impact of Corporate Social responsibility on brand Equity, Purchase intention and willingness to pay
Measuring employee brand equity and its impact on employer of choice
