Type of Material: | Thesis |
Title: | Impact of Corporate Social responsibility on brand Equity, Purchase intention and willingness to pay |
Researcher: | Narayanan, Sajith |
Guide: | Das, Jyoti Ranjan |
Department: | Faculty of Management |
Publisher: | Siksha O Anusandhan University |
Place: | Bhubaneswar |
Year: | 2022 |
Language: | English |
Subject: | Impact of Corporate Social responsibility on brand Equity | Purchase intention and willingness to pay |
Dissertation/Thesis Note: | PhD |
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