Techno creativity in advertising
Patterns of advertising on television:an empirical study
Web communication:strategy for effective advertising
Brand analysis and development of brand symmetry index model with reference to Indian industry
Advertising media and audience attitudes with special reference to metropolitan cities in India
Economic and social aspects of advertising in India
Modelling and analysis of management information system architecture at national level
Analysis of the psychological impact of and creativity in advertising with special reference to T V advertisements by Indian companies
Impact of advertising on consumers: a comparative study of rural and urban consumers
Ethics in advertising: analysis of prospects perception
Creativity in advertising: A case study of consumer products in India
Advertising in Kerala its influence on select consumer non durables
Effectiveness of endorsements in advertising: a customer perspective
A study of audience behaviour towards television advertisement
Media impact in Advertising: a study of Newspaper Media in Gujarat
Customer brand engagement by fashion brands through online brand communities in India
A study of changing trends in advertising of alcohol and tobacco products (2000 to 2005)
Cognitive effects of advertising on consumer buying process: a study of non-durable products