| Type of Material: | Thesis |
| Title: | Effectiveness of endorsements in advertising: a customer perspective |
| Researcher: | Kumar, Satish |
| Guide: | Bansal, Harbhajan |
| Department: | Haryana School of Business |
| Publisher: | Guru Jambheshwar University of Science and Technology, Hisar |
| Place: | Hisar |
| Year: | 2009 |
| Language: | English |
| Subject: | Business Management | Endorsements Effectiveness | Advertising | Customer Perspective | Marketing Management |
| Dissertation/Thesis Note: | PhD |
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