| Type of Material: | Thesis |
| Title: | Effectiveness of endorsements in advertising: a customer perspective |
| Researcher: | Kumar, Satish |
| Guide: | Bansal, Harbhajan |
| Department: | Haryana School of Business |
| Publisher: | Guru Jambheshwar University of Science and Technology, Hisar |
| Place: | Hisar |
| Year: | 2009 |
| Language: | English |
| Subject: | Business Management | Endorsements Effectiveness | Advertising | Customer Perspective | Marketing Management |
| Dissertation/Thesis Note: | PhD |
| 000 | 00000ntm a2200000ua 4500 | |
| 001 | 256432 | |
| 003 | IN-AhILN | |
| 005 | 2013-10-30 07:34:00 | |
| 008 | __ | 131030t2009||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_256432 |
| 040 | __ | |aGJUH_125001|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aKumar, Satish|eResearcher |
| 110 | __ | |aHaryana School of Business|bGuru Jambheshwar University of Science and Technology, Hisar|dHisar |
| 245 | __ | |aEffectiveness of endorsements in advertising: a customer perspective |
| 260 | __ | |aHisar|bGuru Jambheshwar University of Science and Technology, Hisar|c2009 |
| 502 | __ | |bPhD |
| 518 | __ | |oDate of Notification|d2009-01 |
| 653 | __ | |aBusiness Management |
| 653 | __ | |aEndorsements Effectiveness |
| 653 | __ | |aAdvertising |
| 653 | __ | |aCustomer Perspective |
| 653 | __ | |aMarketing Management |
| 700 | __ | |aBansal, Harbhajan|eGuide |
| 905 | __ | |anotification |
User Feedback Comes Under This section.