| Type of Material: | Thesis |
| Title: | Cognitive effects of advertising on consumer buying process: a study of non-durable products |
| Researcher: | Singh, Navninderjit |
| Guide: | Singla, B B |
| Department: | Department of Management Studies |
| Publisher: | Punjabi University |
| Place: | Patiala |
| Year: | 2012 |
| Language: | English |
| Subject: | Management | Advertising | Non durable products | Cognitive dissonance | Purchase behaviour | Consumers perception |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
| 000 | 00000ntm a2200000ua 4500 | |
| 001 | 261154 | |
| 003 | IN-AhILN | |
| 005 | 2013-12-05 05:46:12 | |
| 008 | __ | 130805t2012||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_261154 |
| 040 | __ | |aPJBI_147002|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aSingh, Navninderjit|eResearcher |
| 110 | __ | |aDepartment of Management Studies|bPunjabi University|dPatiala |
| 245 | __ | |aCognitive effects of advertising on consumer buying process: a study of non-durable products |
| 260 | __ | |aPatiala|bPunjabi University|c2012 |
| 502 | __ | |bPhD |
| 518 | __ | |oDate of Notification|d2012 |
| 520 | __ | |aAdvertisement exposure that is unavoidable these days creates certain beliefs which may or may not mould the attitude; and may result in change of intentions and ultimately the behaviour. According to the cognitive response framework some kind of learni |
| 653 | __ | |aManagement |
| 653 | __ | |aAdvertising |
| 653 | __ | |aNon durable products |
| 653 | __ | |aCognitive dissonance |
| 653 | __ | |aPurchase behaviour |
| 653 | __ | |aConsumers perception |
| 700 | __ | |aSingla, B B|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/10361|yShodhganga |
| 905 | __ | |anotification |
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