Title : Analysis of the psychological impact of and creativity in advertising with special reference to T V advertisements by Indian companies

Type of Material: Thesis
Title: Analysis of the psychological impact of and creativity in advertising with special reference to T V advertisements by Indian companies
Researcher: Khanfar Mohammad Radi Ali
Guide: Dixit, M C
Department: Department of Management
Publisher: University of Pune
Place: Pune
Year: 1991
Language: English
Subject: Management
Advertising
Television
Psychological Impact
Creativity
Management
Dissertation/Thesis Note: PhD

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008__911231t1991||||ii#||||g|m||||||||||eng||
035__|a(IN-AhILN)th_221
040__|aPUNE_411007|dIN-AhILN
041__|aeng
100__|aKhanfar Mohammad Radi Ali|eResearcher
110__|aDepartment of Management|bUniversity of Pune|dPune|eIn
245__|aAnalysis of the psychological impact of and creativity in advertising with special reference to T V advertisements by Indian companies
260__|aPune|bUniversity of Pune|c1991
502__|bPhD
650__|aManagement|2UGC
653__|aManagement
653__|aAdvertising
653__|aTelevision
653__|aPsychological Impact
653__|aCreativity
700__|aDixit, M C|eGuide
905__|anotification

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