Title : Creativity in advertising: A case study of consumer products in India

Type of Material: Thesis
Title: Creativity in advertising: A case study of consumer products in India
Researcher: Dubey, Sujit Kumar
Department: Department of Management Studies
Publisher: Banaras Hindu University
Place: Varanasi
Year: 1997
Language: English
Subject: Management Studies
Advertising
Accession No: 792664
Dissertation/Thesis Note: PhD

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040__|aBHUL_221005|dIN-AhILN
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100__|aDubey, Sujit Kumar|eResearcher
110__|aDepartment of Management Studies|bBanaras Hindu University|dVaranasi|eIN
245__|aCreativity in advertising: A case study of consumer products in India
260__|aVaranasi|bBanaras Hindu University|c1997
502__|bPhD
653__|aManagement Studies
653__|aAdvertising
852__|p792664
905__|anotification

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