| Type of Material: | Thesis |
| Title: | A study of audience behaviour towards television advertisement |
| Researcher: | Saiganesh, S |
| Guide: | Rajendhiran, N |
| Department: | Periyar Institute of Management Studies |
| Publisher: | Periyar University |
| Place: | Salem |
| Year: | March 2010 |
| Language: | English |
| Subject: | Advertising | Management | Television advertisements |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 003 | IN-AhILN | |
| 005 | 2013-12-05 10:51:11 | |
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| 041 | __ | |aeng |
| 100 | __ | |aSaiganesh, S|eResearcher |
| 110 | __ | |aPeriyar Institute of Management Studies|bPeriyar University|dSalem |
| 245 | __ | |aA study of audience behaviour towards television advertisement |
| 260 | __ | |aSalem|bPeriyar University|cMarch 2010 |
| 502 | __ | |bPhD |
| 518 | __ | |oDate of Notification|d2010-03 |
| 653 | __ | |aAdvertising |
| 653 | __ | |aManagement |
| 653 | __ | |aTelevision advertisements |
| 700 | __ | |aRajendhiran, N|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/5710|yShodhganga |
| 905 | __ | |anotification |
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