IndCat

1	A study of the effect of sales promotion on consumption of fast moving consumer goods in Kerala
Researcher:	C, Abdul Majeed
Guide:	Muraleedharan, K P
University:	University of Calicut
Language:	English
Shodhganga
2	Consumer perception about promotional strategies adopted y marketers a study with reference to fast moving consumer goods in Kerala
Researcher:	Krishnakumar, K M
Guide:	Muraleedharan, K P
University:	University of Calicut
Language:	English
3	A study on rural consumer behaviour towards selected fast moving consumer goods in Salem District
Researcher:	Yuvarani R
Guide:	Maruthamuthu, K
University:	Periyar University
Language:	English
Shodhganga
4	Consumer behaviour for consumer durable goods in Kerala
Researcher:	Jose, Julie
Guide:	Sundaresan P.K.
University:	Mahatma Gandhi University, Kottayam
Language:	English
5	Effectiveness of visual media advertisement in building brand equality and buying motive on fast moving consumer goods and consumer durables
Researcher:	Kartha, Madhusoodanan N.V.
Guide:	Suresh V.N.
University:	Mahatma Gandhi University, Kottayam
Language:	English
6	Marketing strategy: its formulation and implementation forconsumer and industrial durables
Researcher:	Deshpande, R P
Guide:	Dani, L M
University:	University of Mumbai
Language:	English
7	A study on customer based brand equity with references to fast moving consumer goods on Salem district
Researcher:	Krishnakumar, K
Guide:	Jayakumar, A
University:	Periyar University
Language:	English
Shodhganga