| Type of Material: | Thesis |
| Title: | Marketing strategy: its formulation and implementation forconsumer and industrial durables |
| Researcher: | Deshpande, R P |
| Guide: | Dani, L M |
| Department: | Department of Commerce |
| Publisher: | University of Mumbai |
| Place: | Mumbai |
| Year: | 1991 |
| Language: | English |
| Subject: | Marketing strategy | Consumer goods | India | Commerce |
| Accession No: | Esp 2452 |
| Dissertation/Thesis Note: | PhD |
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| 905 | __ | |anotification |
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