| Type of Material: | Thesis |
| Title: | Effectiveness of visual media advertisement in building brand equality and buying motive on fast moving consumer goods and consumer durables |
| Researcher: | Kartha, Madhusoodanan N.V. |
| Guide: | Suresh V.N. |
| Department: | Commerce |
| Publisher: | Mahatma Gandhi University, Kottayam |
| Place: | Kottayam |
| Year: | 2019 |
| Language: | English |
| Subject: | Consumer goods | Visual media | Commerce |
| Dissertation/Thesis Note: | PhD |
| 000 | 00000ntm a2200000ua 4500 | |
| 001 | 442098 | |
| 003 | IN-AhILN | |
| 005 | 2020-11-20 08:52:38 | |
| 008 | __ | 201120t2019||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_442098 |
| 040 | __ | |aMGND_686560|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aKartha, Madhusoodanan N.V.|eResearcher |
| 110 | __ | |aCommerce|bMahatma Gandhi University, Kottayam|dKottayam |
| 245 | __ | |aEffectiveness of visual media advertisement in building brand equality and buying motive on fast moving consumer goods and consumer durables |
| 260 | __ | |aKottayam|bMahatma Gandhi University, Kottayam|c2019 |
| 502 | __ | |bPhD |
| 650 | __ | |aCommerce|2UGC |
| 653 | __ | |aConsumer goods |
| 653 | __ | |aVisual media |
| 700 | __ | |aSuresh V.N.|eGuide |
| 905 | __ | |anotification |
User Feedback Comes Under This section.