| Type of Material: | Thesis |
| Title: | Consumer perception about promotional strategies adopted y marketers a study with reference to fast moving consumer goods in Kerala |
| Researcher: | Krishnakumar, K M |
| Guide: | Muraleedharan, K P |
| Department: | Department of Commerce |
| Publisher: | University of Calicut |
| Place: | Calicut |
| Year: | 2007 |
| Language: | English |
| Subject: | Commerce | Marketers | Consumer goods | Commerce |
| Dissertation/Thesis Note: | PhD |
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| 003 | IN-AhILN | |
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| 040 | __ | |aCALI_673635|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aKrishnakumar, K M|eResearcher |
| 110 | __ | |aDepartment of Commerce|bUniversity of Calicut|dCalicut |
| 245 | __ | |aConsumer perception about promotional strategies adopted y marketers a study with reference to fast moving consumer goods in Kerala |
| 260 | __ | |aCalicut|bUniversity of Calicut|c2007 |
| 502 | __ | |bPhD |
| 650 | __ | |aCommerce|2UGC |
| 653 | __ | |aCommerce |
| 653 | __ | |aMarketers |
| 653 | __ | |aConsumer goods |
| 700 | __ | |aMuraleedharan, K P|eGuide |
| 905 | __ | |anotification |
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