Type of Material: | Thesis |
Title: | A study of the effect of sales promotion on consumption of fast moving consumer goods in Kerala |
Researcher: | C, Abdul Majeed |
Guide: | Muraleedharan, K P |
Department: | Department of Commerce |
Publisher: | University of Calicut |
Place: | Calicut |
Year: | 2007 |
Language: | English |
Subject: | Commerce | Consumer goods | Sales | Commerce |
Dissertation/Thesis Note: | PhD |
Fulltext: | Shodhganga |
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245 | __ | |aA study of the effect of sales promotion on consumption of fast moving consumer goods in Kerala |
260 | __ | |aCalicut|bUniversity of Calicut|c2007 |
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