Title : A study of the effect of sales promotion on consumption of fast moving consumer goods in Kerala

Type of Material: Thesis
Title: A study of the effect of sales promotion on consumption of fast moving consumer goods in Kerala
Researcher: C, Abdul Majeed
Guide: Muraleedharan, K P
Department: Department of Commerce
Publisher: University of Calicut
Place: Calicut
Year: 2007
Language: English
Subject: Commerce
Consumer goods
Sales
Commerce
Dissertation/Thesis Note: PhD
Fulltext: Shodhganga

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035__|a(IN-AhILN)th_247993
040__|aCALI_673635|dIN-AhILN
041__|aeng
100__|aC, Abdul Majeed|eResearcher
110__|aDepartment of Commerce|bUniversity of Calicut|dCalicut
245__|aA study of the effect of sales promotion on consumption of fast moving consumer goods in Kerala
260__|aCalicut|bUniversity of Calicut|c2007
502__|bPhD
650__|aCommerce|2UGC
653__|aCommerce
653__|aConsumer goods
653__|aSales
700__|aMuraleedharan, K P|eGuide
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/21347|yShodhganga
905__|anotification

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