A study of the effect of sales promotion on consumption of fast moving consumer goods in Kerala
Consumer perception about promotional strategies adopted y marketers a study with reference to fast moving consumer goods in Kerala
A study on rural consumer behaviour towards selected fast moving consumer goods in Salem District
Consumer behaviour for consumer durable goods in Kerala
Effectiveness of visual media advertisement in building brand equality and buying motive on fast moving consumer goods and consumer durables
Marketing strategy: its formulation and implementation forconsumer and industrial durables
A study on customer based brand equity with references to fast moving consumer goods on Salem district
