Sports celebrity endorsement in positioning of brand for measuring purchase intention of customers
Spousal roles in family purchase decision making process
An investigation of rough set based association rule mining for web personalization
A psychographic study of selected market segments for lifestyle goods in urban Maharashtra
Study to identify the motive factors influencing the purchase of premium consumer durable goods in the state of Kerala
Dynamics of rural consumer behaviour in Kerala
Predictors of c2c ecommerce purchase intention integrating trust and risk with tam
