| Type of Material: | Thesis |
| Title: | Spousal roles in family purchase decision making process |
| Researcher: | Modi, Sanjeev Kumar |
| Guide: | Singla, B B |
| Department: | Department of Management Studies |
| Publisher: | Punjabi University |
| Place: | Patiala |
| Year: | 2012 |
| Language: | English |
| Subject: | Management | Family purchase | Spouse | Decision making | Consumer behaviour | Gender role | Decision making process |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 001 | 261324 | |
| 003 | IN-AhILN | |
| 005 | 2013-12-05 05:46:12 | |
| 008 | __ | 130805t2012||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_261324 |
| 040 | __ | |aPJBI_147002|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aModi, Sanjeev Kumar|eResearcher |
| 110 | __ | |aDepartment of Management Studies|bPunjabi University|dPatiala |
| 245 | __ | |aSpousal roles in family purchase decision making process |
| 260 | __ | |aPatiala|bPunjabi University|c2012 |
| 502 | __ | |bPhD |
| 518 | __ | |oDate of Notification|d2012 |
| 520 | __ | |aThe major objectives of marketers are to identify the purchase decision makers. Marketers are interested to know how decisions about purchase are formed and who exactly influence it. What role spouses plays in Family Purchase Decision Making Process? Pr |
| 653 | __ | |aManagement |
| 653 | __ | |aFamily purchase |
| 653 | __ | |aSpouse |
| 653 | __ | |aDecision making |
| 653 | __ | |aConsumer behaviour |
| 653 | __ | |aGender role |
| 653 | __ | |aDecision making process |
| 700 | __ | |aSingla, B B|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/10360|yShodhganga |
| 905 | __ | |anotification |
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