Type of Material: | Thesis |
Title: | A psychographic study of selected market segments for lifestyle goods in urban Maharashtra |
Researcher: | Doke, Sunil D |
Guide: | Bhola, Sarang Shankar |
Department: | Department of Commerce and Management |
Publisher: | Shivaji University |
Place: | Kolhapur |
Year: | 20/12/2010 |
Language: | English |
Subject: | Business management | Lifestyle goods | Household care products | Consumer decision making | Purchase decision process |
Dissertation/Thesis Note: | PhD |
Fulltext: | Shodhganga |
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035 | __ | |a(IN-AhILN)th_259653 |
040 | __ | |aSVJI_416004|dIN-AhILN |
041 | __ | |aeng |
100 | __ | |aDoke, Sunil D|eResearcher |
110 | __ | |aDepartment of Commerce and Management|bShivaji University|dKolhapur |
245 | __ | |aA psychographic study of selected market segments for lifestyle goods in urban Maharashtra |
260 | __ | |aKolhapur|bShivaji University|c20/12/2010 |
502 | __ | |bPhD |
518 | __ | |oDate of Notification|d2010-12-20 |
653 | __ | |aBusiness management |
653 | __ | |aLifestyle goods |
653 | __ | |aHousehold care products |
653 | __ | |aConsumer decision making |
653 | __ | |aPurchase decision process |
700 | __ | |aBhola, Sarang Shankar|eGuide |
856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/9434|yShodhganga |
905 | __ | |anotification |
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