Title : A psychographic study of selected market segments for lifestyle goods in urban Maharashtra

Type of Material: Thesis
Title: A psychographic study of selected market segments for lifestyle goods in urban Maharashtra
Researcher: Doke, Sunil D
Guide: Bhola, Sarang Shankar
Department: Department of Commerce and Management
Publisher: Shivaji University
Place: Kolhapur
Year: 20/12/2010
Language: English
Subject: Business management
Lifestyle goods
Household care products
Consumer decision making
Purchase decision process
Dissertation/Thesis Note: PhD
Fulltext: Shodhganga

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035__|a(IN-AhILN)th_259653
040__|aSVJI_416004|dIN-AhILN
041__|aeng
100__|aDoke, Sunil D|eResearcher
110__|aDepartment of Commerce and Management|bShivaji University|dKolhapur
245__|aA psychographic study of selected market segments for lifestyle goods in urban Maharashtra
260__|aKolhapur|bShivaji University|c20/12/2010
502__|bPhD
518__|oDate of Notification|d2010-12-20
653__|aBusiness management
653__|aLifestyle goods
653__|aHousehold care products
653__|aConsumer decision making
653__|aPurchase decision process
700__|aBhola, Sarang Shankar|eGuide
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/9434|yShodhganga
905__|anotification

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