A Study on The Impact of Social Media Influencers on Consumer Decision Making An Empirical Investigation in Indian Context
Influence Of Social Media As A Marketing Tool On Consumer Adoption A Study On Lifestyle Brands Among Urban Consumers Of Kerala
Psychological Need Satisfaction Through Social Media A Technology Acceptance Model Perspective
Examining the Effects of Fear of Missing Out FOMO Social Comparison and Materialism on the Online Compulsive Buying of the Addictive Users of Social Networking Sites
