| Type of Material: | Thesis |
| Title: | Psychological Need Satisfaction Through Social Media A Technology Acceptance Model Perspective |
| Researcher: | Philip, Anju Varghese |
| Guide: | Zakkariya, K A |
| Department: | School of Management Studies |
| Publisher: | Cochin University of Science & Technology, Cochin |
| Place: | Cochin |
| Year: | 2022 |
| Language: | English |
| Subject: | Economics and Business | Management | Psychological Need Satisfaction | Social Media | Social Sciences | Technology Acceptance Model | Management | Social Sciences |
| Dissertation/Thesis Note: | PhD; School of Management Studies, Cochin University of Science & Technology, Cochin, Cochin; 2022 |
| Fulltext: | Shodhganga |
| 000 | 00000ntm a2200000ua 4500 | |
| 001 | 456263 | |
| 003 | IN-AhILN | |
| 005 | 2024-10-08 17:27:08 | |
| 008 | __ | 241008t2022||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_456263 |
| 040 | __ | |aCUST_682022|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aPhilip, Anju Varghese|eResearcher |
| 110 | __ | |aSchool of Management Studies|bCochin University of Science & Technology, Cochin|dCochin|ein|0U-0253 |
| 245 | __ | |aPsychological Need Satisfaction Through Social Media A Technology Acceptance Model Perspective |
| 260 | __ | |aCochin|bCochin University of Science & Technology, Cochin|c2022 |
| 300 | __ | |aix,200|dDVD |
| 502 | __ | |cSchool of Management Studies, Cochin University of Science & Technology, Cochin, Cochin|d2022|bPhD |
| 518 | __ | |d2024|oDate of Award |
| 518 | __ | |oDate of Registration|d2018 |
| 520 | __ | |aIn the context of increasing churn in the social media space with the rapid introduction of new tools, the acquisition and amalgamation of social media apps, and the slow death and decay of older social media giants, it is of interest to study the factors that influence the adoption and active use of social media. The present study integrates the Uses and Gratifications Theory from communications research, and Technology Acceptance Model from Information Technology research to develop a conceptual model that explains the intervening processes behind social media use behaviour. The researchers attempt to give an understanding of how higher-order psychological needs such as the need for belongingness, need for self-esteem and need for self- actualization influence the continuation intention of users through the mediating mechanisms of cognitive absorption and the user beliefs of perceived usefulness and perceived ease of use. The study is descriptive and explanatory in nature and uses a convenience sample of |
| 650 | __ | |aManagement|2UGC |
| 650 | __ | |aSocial Sciences|2AIU |
| 653 | __ | |aEconomics and Business |
| 653 | __ | |aManagement |
| 653 | __ | |aPsychological Need Satisfaction |
| 653 | __ | |aSocial Media |
| 653 | __ | |aSocial Sciences |
| 653 | __ | |aTechnology Acceptance Model |
| 700 | __ | |eGuide|aZakkariya, K A |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/571375|yShodhganga |
| 905 | __ | |afromsg |
User Feedback Comes Under This section.