| Type of Material: | Thesis |
| Title: | Influence Of Social Media As A Marketing Tool On Consumer Adoption A Study On Lifestyle Brands Among Urban Consumers Of Kerala |
| Researcher: | Jose, Dawn |
| Guide: | E. Sulaiman |
| Department: | School of Management and Business Studies |
| Publisher: | Mahatma Gandhi University, Kottayam |
| Place: | Kottayam |
| Year: | 2020 |
| Language: | English |
| Subject: | Economics and Business | Lifestyle Brands | Management | Marketing | Social commerce | Social Media | Social Sciences | Urban Consumers | Commerce | Social Sciences | Social Sciences | Arts, Humanities and Languages |
| Dissertation/Thesis Note: | PhD; School of Management and Business Studies, Mahatma Gandhi University, Kottayam, Kottayam; 2020 |
| Fulltext: | Shodhganga |
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| 008 | __ | 241008t2020||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_456172 |
| 040 | __ | |aMGND_686560|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aJose, Dawn|eResearcher |
| 110 | __ | |aSchool of Management and Business Studies|bMahatma Gandhi University, Kottayam|dKottayam|ein|0U-0262 |
| 245 | __ | |aInfluence Of Social Media As A Marketing Tool On Consumer Adoption A Study On Lifestyle Brands Among Urban Consumers Of Kerala |
| 260 | __ | |aKottayam|bMahatma Gandhi University, Kottayam|c2020 |
| 300 | __ | |axiv, 249p|dDVD |
| 500 | __ | |aBibliographyp.222-249,Appendice 250-265 |
| 502 | __ | |bPhD|cSchool of Management and Business Studies, Mahatma Gandhi University, Kottayam, Kottayam|d2020 |
| 518 | __ | |d2022|oDate of Award |
| 518 | __ | |d2017|oDate of Registration |
| 650 | __ | |aCommerce|2UGC |
| 650 | __ | |aSocial Sciences|2UGC |
| 650 | __ | |aSocial Sciences|2AIU |
| 650 | __ | |aArts, Humanities and Languages|2AIU |
| 653 | __ | |aEconomics and Business |
| 653 | __ | |aLifestyle Brands |
| 653 | __ | |aManagement |
| 653 | __ | |aMarketing |
| 653 | __ | |aSocial commerce |
| 653 | __ | |aSocial Media |
| 653 | __ | |aSocial Sciences |
| 653 | __ | |aUrban Consumers |
| 700 | __ | |aE. Sulaiman|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/556854|yShodhganga |
| 905 | __ | |afromsg |
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