Title : A Study on The Impact of Social Media Influencers on Consumer Decision Making An Empirical Investigation in Indian Context

Type of Material: Thesis
Title: A Study on The Impact of Social Media Influencers on Consumer Decision Making An Empirical Investigation in Indian Context
Researcher: Chatterjee, Biswarup
Guide: Awasthi, Ashwini
Department: Institute of Management
Publisher: Nirma University, Ahmedabad
Place: Ahmedabad
Year: 2023
Language: English
Subject: Economics and Business
influencer
Management
Social Media
Social Sciences
Management
Economics
Social Sciences
Social Sciences
Dissertation/Thesis Note: PhD; Institute of Management, Nirma University, Ahmedabad, Ahmedabad; 2023
Fulltext: Shodhganga

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035__|a(IN-AhILN)th_456632
040__|dIN-AhILN|aNIRU_382481
041__|aeng
100__|eResearcher|aChatterjee, Biswarup
110__|aInstitute of Management|0U-0146|dAhmedabad|bNirma University, Ahmedabad|ein
245__|aA Study on The Impact of Social Media Influencers on Consumer Decision Making An Empirical Investigation in Indian Context
260__|aAhmedabad|c2023|bNirma University, Ahmedabad
300__|dDVD
502__|d2023|bPhD|cInstitute of Management, Nirma University, Ahmedabad, Ahmedabad
518__|d2023|oDate of Award
518__|d2014|oDate of Registration
650__|2UGC|aManagement
650__|aEconomics|2UGC
650__|2UGC|aSocial Sciences
650__|aSocial Sciences|2AIU
653__|aEconomics and Business
653__|ainfluencer
653__|aManagement
653__|aSocial Media
653__|aSocial Sciences
700__|aAwasthi, Ashwini|eGuide
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/502407|yShodhganga
905__|afromsg

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