| 1 | Analysing the effect of social media marketing activities on customer's purchase intention | |
| Researcher: | Sharma, Sukanya | |
| Guide: | Singh, SaumyaDas, Gairik | |
| University: | Indian School of Mines, Dhanbad | |
| Language: | English | |
| 2 | Cost reduction technique in purchase management with special reference to power sector | |
| Researcher: | Sawant, Venkatesh Kadajirao | |
| Guide: | Rao, A B | |
| University: | University of Pune | |
| Language: | English | |
| 3 | Antecedents of consumer attitude and purchase intention towards counterfeit products | |
| Researcher: | Sushin, M. | |
| Guide: | Mothilal, L. | |
| University: | Pondicherry University, Puducherry | |
| Language: | English | |
| Shodhganga | ||
| 4 | A Study on Promotional Strategic Transformation of Fast Moving Consumer Goods in Chennai city | |
| Researcher: | ALEXANDER C V J VICTORIA | |
| Guide: | M.GANESAN | |
| University: | Bharath University, Chennai | |
| Language: | English | |
| Shodhganga | ||
| 5 | Cognitive effects of advertising on consumer buying process: a study of non-durable products | |
| Researcher: | Singh, Navninderjit | |
| Guide: | Singla, B B | |
| University: | Punjabi University | |
| Language: | English | |
| Shodhganga | ||
| 6 | ||
| Researcher: | Modi, Sanjeev Kumar | |
| Guide: | Singla, B B | |
| University: | Punjabi University | |
| Language: | English | |
| Shodhganga | ||
| 7 | Predictors of c2c ecommerce purchase intention integrating trust and risk with tam | |
| Researcher: | Jamshida, K V | |
| Guide: | Rajeswari, B | |
| University: | Pondicherry University, Puducherry | |
| Language: | English | |
| Shodhganga | ||
| 8 | Predictors of c2c ecommerce purchase intention integrating trust and risk with tam | |
| Researcher: | Jamshida, K V | |
| Guide: | Rajeswari, B | |
| University: | Pondicherry University, Puducherry | |
| Language: | English | |
| Shodhganga | ||