| Type of Material: | Thesis |
| Title: | Analysing the effect of social media marketing activities on customer's purchase intention : A study of organised apparel retail sector in India |
| Researcher: | Sharma, Sukanya |
| Guide: | Singh, Saumya | Das, Gairik |
| Department: | Department of Management studies and Industrial Engineering |
| Publisher: | Indian School of Mines, Dhanbad |
| Place: | Dhanbad |
| Year: | 2023 |
| Language: | English |
| Subject: | Social media | Marketing | Customer's purchase | Management | Engineering and Technology |
| Dissertation/Thesis Note: | PhD; Department of Management studies and Industrial Engineering, Indian School of Mines, Dhanbad, Dhanbad; 2023; 2014DR1012 |
| 000 | 00000ntm a2200000ua 4500 | |
| 001 | 448194 | |
| 003 | IN-AhILN | |
| 005 | 2023-07-19 11:23:20 | |
| 008 | __ | 230719t2023||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_448194 |
| 040 | __ | |dIN-AhILN|aISMD_826004 |
| 041 | __ | |aeng |
| 100 | __ | |eResearcher|aSharma, Sukanya |
| 110 | __ | |aDepartment of Management studies and Industrial Engineering|0U-0205|dDhanbad|bIndian School of Mines, Dhanbad|ein |
| 245 | __ | |bA study of organised apparel retail sector in India|aAnalysing the effect of social media marketing activities on customer's purchase intention |
| 260 | __ | |bIndian School of Mines, Dhanbad|c2023|aDhanbad |
| 502 | __ | |bPhD|o2014DR1012|d2023|cDepartment of Management studies and Industrial Engineering, Indian School of Mines, Dhanbad, Dhanbad |
| 518 | __ | |oDate of Notification|d2023-06-26 |
| 650 | __ | |aManagement|2UGC |
| 650 | __ | |aEngineering and Technology|2AIU |
| 653 | __ | |aSocial media |
| 653 | __ | |aMarketing |
| 653 | __ | |aCustomer's purchase |
| 700 | __ | |aSingh, Saumya|eGuide |
| 700 | __ | |aDas, Gairik|eCo-Guide |
| 905 | __ | |anotification |
User Feedback Comes Under This section.