1 | |
Researcher: | Jerath, Sanjay |
Guide: | Pandey, Mrinalini |
University: | Indian School of Mines, Dhanbad |
Language: | English |
2 | Effect of celebrity endorsements on brands advertised on television: a study of Kolkata market |
Researcher: | Roy, Kisholoy |
Guide: | Singh, SomiyaBasu, Rita |
University: | Indian School of Mines, Dhanbad |
Language: | English |
3 | A study of advertisements using 9-ending prices on consumers` perception and buying behavior |
Researcher: | Kumar, Santosh |
Guide: | Pandey, Mrinalini |
University: | Indian School of Mines, Dhanbad |
Language: | English |